Here’s to the generation that blazed more than trails.

We could have slapped a dove and a guitar on a red box and called it a day, but we didn’t. In all honesty, because of an on-going battle for copyrights we couldn’t (not that we would have anyway). We dug a little deeper into the “Summer of Love” to find the classic cannabis strains that were popular at the time. After extensive research we settled on three stains to focus on for launch: Acapulco Gold, Hindu Kush and Maui Wowie.

Each strain was given a flexible visual identity complete with a word mark, illustrative pattern, color palette and additional graphic assets. All the elements come together on the packaging and other brand assets in a way that leverages the history of the past while continuing to look to the future.