Great Divide 25th Anniversary

Great Divide Brewing Co

Cheers to 25 years of beers and bold characters.

Design / Art Direction / Copy / Taste Tester

Great Divide Brewing Co - 25th Anniversary Package Design

Great Divide is one of the most decorated breweries in America, recognized for brewing some of the globe’s most balanced and flavorful beers. Bold Character is the philosophy behind what they brew, how they think, and what they believe.

For their 25th anniversary, Great Divide brewed up a limited release batch of their flagship Yeti Imperial Stout and they asked us to help brand the occasion and design a 19.2 oz. can that was worthy of celebration. We dug deep in to the brand’s archives for inspiration resurrecting brand characters from beers of the past. We wanted the can design to feel like a party, a reunion of sorts and we wanted all the characters that have been part of the brand's history to be invited.

The vertical ligature (25) does double duty in helping brand the milestone anniversary in a way that feels festive and special as well as maximizing the space on a stand alone 19.2 oz. beer (which can be a challenging format to work with).

A custom illustration brought dimension to characters that are usually only shown in silhouette and shows the diversity the brand has championed throughout its storied history. Bonus points if you can find owner and founder Brian Dunn.