Great Divide Brewing Co.
People who scroll down are more likely to see cool work and learn about what it means to #haveaheyday
Concept / Design / Art Direction
May all your days be Heydays
For the launch of their new IPA, Great Divide was looking for a website that introduced Heyday IPA to the world and to encourage beer drinkers to celebrate their adventures (big and small) while using the hashtag #haveaheyday. Crushing the steeps on a 30 mile ride to the summit, that’s having a Heyday. Crushing the flats on a 30 foot stroll to the fridge, also having a Heyday. Need some help coming up with ideas for your very own Heyday? Check out the Heyday Generator section, a simple 5 question quiz that will provide a personalized Heyday suggestion so you can get out there and hashtag HAVE A HEYDAY.
Agency: GRIT
Copy: Ryan Johnson