Sims Snowboards

Continuing the stoke since ‘76.

Design, art direction, photography, illustration

SIMS, the original snowboard brand, was founded in 1976 by Tom Sims, pioneer and world champion of snowboarding. Since then, SIMS has continued to revolutionize the sport of snowboarding with innovative technologies and forward thinking. I worked with SIMS Snowboards on multiple projects including brand campaigns, snowboard graphics, apparel graphics, digital/social content and general branding projects.